Official World Cup sponsors were not the only brands cashing in on World Cup publicity
Kantar Media, Ireland's leading Media Intelligence provider, has analysed press exposure secured by the wives and girlfriends of the World Cup footballing elite, finding that it is not just corporate sponsors that have seen their brands gain mindshare within the Irish public, but Wags are cashing in too.
Green Shoots, increased brand awareness, media momentum! If you are feeling positive about the first half of the year and have something to shout about, let our analysis report do it for you.
MediaOne, our online portal, celebrates its first anniversary in operation this quarter and we can let you in on some of our most recent updates:
The first quarter of 2010 saw us change from 'pink' to 'pop' as our company name and logo changed to Kantar Media.
Kantar Media is excited to announce the launch of its new website. The site still contains the same informative features as before but offers a fresh look and feel that is born from the formation of the new Kantar Media brand.
From 1st July 2010, the Financial Times requires all clients to have a direct licensing agreement with the newspaper in order to view any press clippings from its title. This change to copyright administration has affected all press clippings agencies across the world and whilst we will continue to provide an alerting service for this title, Kantar Media has changed its delivery processes.
