With over 15 years’ experience, KantarSport delivers actionable insights to over 250 sporting federations, rights holders, clubs/teams, venues, broadcasters and sponsors globally.
This service helps clients make more informed decisions about how sport and entertainment can impact on consumer behaviour in order to grow your business.
KantarSport brings resources and expertise from across the Kantar group to create market leading monitoring, evaluation and market research techniques.
This unique and cost-efficient access to proven research models, data and tools from other parts of our group delivers insights that better inform strategic decisions.
Why Choose KantarSport?
Data:
- Exposure monitoring and evaluation
- Global audience collation and analysis
- Syndicated tracking studies into
awareness and consumer usage
and attitudes
Insight:
- In depth market research studies
- Sport equity and brand/Sport "fit" analysis
- Market sizing, analysis and intelligence
Investment:
- Spectator surveys and stakeholder
feedback to prioritise budgets
- ROI evidence based on sales data
